😎 Ibiza Final Boss

#095

If you have no idea who the Ibiza Final Boss is then I kinda envy you.

Last week Jack Kay, a British lad from Newcastle went viral, and became an overnight sensation on the internet after he was filmed dancing in Ibiza.

Recognize him?

The reason I am mentioning this is because the following expression came to mind:

“To jump on the bandwagon”

You see, brands have been keen to capitalize on Jack’s 15-minutes of fame.

They are using his unique look to promote their own products, while at the same time showing that their finger is on the pulse. That they know the thing-of-the moment and are in on the joke.

Below are a few examples of brands jumping on the bandwagon:

“Ibiza Final Boss for me please mate”

This week’s three tips:

SOMETHING TO AVOID 🫣

🤦🏻‍♀️ “The video got viral”

You may be thinking, el video se hizo viral. But in English hacerse viral is not get, but rather go.

He has gone viral

“The video went viral”

So make sure to always say go.

Can going viral and getting lots of views only be a good thing?

SOMETHING TO SOUND CONFIDENT 🧐

👔 Business expressions

“Jump on the bandwagon”

To join in with something that is already popular or successful, often because many other people are doing it, not necessarily because you truly believe in it.

It can be neutral (“joining a good cause”) or slightly negative (“just following the trend without much thought”).

When AI tools became popular, many companies jumped on the bandwagon and started marketing themselves as “AI-powered.

SOMETHING TO WATCH 👀

NEXT STEP ➡️
LOOKING FOR MORE?🔎

Keep learning,

The Crystal Clear English Team

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